Beauty Fast Forward Awards

L’Oréal Beauty Fast Forward rewards every year the best marketing & sales initiatives

  • contest
  • innovationawards
  • improve

The context

A world leader in beauty.
Present on all distribution channels.
86,000 employees.

  • Industry: Beauty
  • Launch date of the system: 2017
  • Department initiating the program: Consumer Product Division (CPD)

The challenges of L’Oréal’s Consumer Products Division

  • Enable L’Oréal to have a 360° view of high value-added initiatives implemented by sales, business and marketing teams around the world.
  • Share initiatives at the international level with all teams to foster employee engagement.
  • Recognize and reward sales and marketing teams for the best achievements deployed throughout the year.

Yumana’s solution

The Beauty Fast Forward international competition is designed to reward and promote value-creating business initiatives implemented by the group’s international marketing and sales teams over the past year. After a regional selection phase, 5 prizes are awarded to the best initiatives on the themes of products & campaigns, sustainable development, sales activation, consumers and emerging countries. By promoting the successes of its employees, L’Oréal promotes employee engagement.

The phases of the Awards:

  • Phase 1 : National competition

    The 42 member countries can apply to highlight the best initiatives implemented in the organization during the year.


    A total of 242 initiatives – 1225 participants

  • Phase 2 : Regional competition

    Candidates selected during the first phase can present their work on a region. A jury of experts will select the 3 best initiatives for each Prize at the regional level.


    35 selected projects in total

  • Phase 3 : The Grand Prix

    Each representative of the selected initiatives will present the background, development and deployment of the actions at a L’Oréal celebration where the jury will vote for the initiatives that will receive an award.


    15 initiatives rewarded each year around the world

    The + :
    The winners take part in a Learning Expedition that will immerse them in an event where the world’s best innovations are presented.

    Before the pandemic, the winners would fly to the CES (Consumer Electronic Show, the most famous consumer show dedicated to high-tech products and digital innovation) in Las Vegas.

    In 2020, they travelled to Dubai at the World Exhibition of Innovation and Technology to discover all the new top-innovations.

    Results : 4 Learning Expedition in total.

Yumana’s scope of action

  • Digital platform
  • Audit & Audit & Redesign of programs
  • Communication & Animation
  • Team coaching
  • Programs design



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