InnovaGo Booster

InnovaGo Booster, the intrapreneurship program that challenges the status quo and improve Michelin’s operational excellence

  • intrapreneurship

The context

Present in 170 countries, Michelin is a leading tire company dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences.

  • Industry: Tires manufacturer
  • Launch date of the system: 2018
  • Department initiating the program: Digital Employee

The program in a few words

InnovaGo Booster’s intrapreneurship program gives a voice to those who act on the ground by releasing their creative and responsible energy in order to strengthen Michelin’s innovation momentum.

Playing an essential role in affirming their culture of innovation, the digital platform aims to put ideas into practice to contribute to the Group’s development and growth and thus inspire all employees to participate.

The challenge

For 90 years, Michelin fosters innovation among their employees to challenge the status quo and improve operational excellence.
To reinforce this innovation dynamic, the Digital Employee Team launches in 2018 the InnovaGo Booster’s program for the ten thousand employees of the Clermont-Ferrand area.
With this new program, the goal is to go beyond the ideation stage to accelerate the most innovative ideas and deliver value to the company.

In the long run, the Digital Employee Team aims to deploy the digital solution at international level and foster the 110.000 employees of the Michelin’s Group to participate.

Yumana’s solution

With Yumana’s digital solution, Michelin could:

  • Highlight the most innovative ideas among the 60,000 proposed
  • Engage employees to give their time to make projects a reality
  • Build coherent taskforces with the right skillset
  • The call for ideas

    With Yumana’s digital platform, the most relevant ideas are identified.


    +850 employees involved in the program’s first edition

  • The voting phase

    To help intrapreneurs to build their prototype, each project leader creates on the platform missions to perform and identify the required skills. The platform matches missions and profiles to build successful taskforces.


    17 ideas submitted to vote

  • The acceleration phase


    5 ideas selected for acceleration

Yumana’s scope of action

  • Digital platform
  • Audit & Audit & Redesign of programs
  • Communication & Animation
  • Team coaching
  • Programs design



Want to find out more about this use case?

Contacter Céline

Use cases