Abeille Assurances mobilizes citizens and entrepreneurs to uncover tomorrow’s impact-driven projects

Through La Fabrique, Abeille Assurances engages thousands of entrepreneurs and hundreds of thousands of citizens to support and scale impactful initiatives tackling today’s biggest societal challenges.

Sector
Insurance
Target Audience
Entrepreneurs
Innovation Challenge
Community Engagement
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Innovation Challenge
Text Link
Community Engagement

Challenge

For over 10 years, La Fabrique by Abeille Assurances has supported impact-driven entrepreneurs through a national competition designed to identify, fund, and accelerate innovative solutions addressing major social and environmental challenges.

The initiative focuses on four key priorities:

  • supporting employment
  • strengthening social cohesion
  • improving health
  • protecting the environment

With thousands of applications submitted every year, the challenge lies in structuring and managing a high volume of projects, ensuring a fair and transparent selection process and mobilizing citizens at scale through public voting

Beyond running a competition, the goal is to build a true citizen innovation platform, connecting entrepreneurs, the public, and experts to bring impactful ideas to life.

Strategy & Goals

To meet these challenges, Abeille Assurances structured La Fabrique as a comprehensive program designed to manage the entire value chain, from application collection to voting phases, final selection and promotion of winning projects.  

With Yumana, a dedicated platform was deployed to centralize applications and engage a wide ecosystem of impact entrepreneurs, including startups, associations, social entrepreneurs and students, through a national call for projects.

The program relies on a strong participatory dimension, with a citizen voting phase that has become a key moment. Through a “People’s Choice” award, the public can support the initiatives they find most inspiring and directly contribute to their visibility.

The platform also acts as a showcase, highlighting selected projects at a national level and amplifying their reach. Winning initiatives receive financial support from Abeille Assurances to accelerate their development.

Outcome

La Fabrique Abeille Assurances quickly translated its ambition into tangible results through the Yumana platform:

6 awards

granted

600+ projects

submitted in the latest edition

High-potential initiatives revealed

such as Yuka, Time for the Planet…

“For over 10 years, we have supported those who turn social and environmental challenges into concrete solutions. More than 7,000 projects have applied, with 250 winners recognized and over €7 million awarded to accelerate impactful initiatives."

How the Program Works

The program has been designed as a structured, multi-phase process to ensure quality, transparency and large-scale engagement:

  1. Call for projects
    A nationwide campaign mobilizes a wide ecosystem of impact entrepreneurs, who submit their applications through the Yumana platform.
  2. Public voting phase
    Preselected projects are opened to public voting, increasing visibility and identifying the most engaging initiatives.
  3. Final jury selection
    Top projects are reviewed by a jury, who select winners and special prize recipients.
  4. Support & acceleration
    Winning initiatives receive funding and support to scale their impact.

Through this structured process, Abeille Assurances transforms a competition into a scalable innovation ecosystem.

Key Features

To manage a national program at scale, Abeille Assurances relies on Yumana, whose platform capabilities enable the structuring of applications, orchestration of selection processes, mobilization of communities, and monitoring of overall performance.

AI Powered Submission Forms

Dynamic forms and writing assistance ensure structured, high-quality submissions.

Advanced Scoring Frameworks

Standardized scorecards enable transparent and consistent project assessment by experts and partners.

Large-scale Public Voting Management

The platform supports large-scale citizen participation, with more than one million votes per edition, allowing users to explore projects and actively support them.

Real-time Performance Tracking

Dedicated dashboards provide real-time visibility on key indicators such as application volume, voting participation, community engagement and overall program dynamics, enabling continuous monitoring and informed decision-making.

Key Success Factors

Several key factors explain the success and scalability of La Fabrique Abeille Assurances:

A Seamless Participation Experience

The platform offers a simple and intuitive participation experience for both applicants and voters, making large-scale engagement possible.

Strong National Visibility

Each edition is supported by strong communication campaigns across multiple channels, contributing to the program’s visibility and positioning it as a key national initiative for impact innovation.

A Sponsorship Mechanism Ensuring Quality

A sponsorship mechanism reinforces the quality of applications, as each project must be supported by a sponsor, creating an initial level of validation and engagement.

A Powerful Community Dynamic

The public voting phase creates a strong community dynamic, as project leaders activate their own networks to support their initiatives, significantly amplifying reach and visibility.

A Scalable and Reliable Platform  

Yumana enables Abeille Assurances to manage the entire program at scale, from application collection to evaluation, voting and performance tracking, while ensuring transparency and reliability.

La Fabrique demonstrates how large-scale citizen engagement can become a powerful lever to support impact-driven entrepreneurship.

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