Orange wanted to harness the insights of its 146,000 employees across 26 countries to streamline processes and address operational irritants.
With Yumana, the Group built an employee-driven innovation program that transforms ideas into tangible impact.
Operating in a hyper-competitive and cost-sensitive market, Orange faced immense pressure to improve operational performance while continuing to innovate for its 287 million customers. The Group needed a scalable way to:
Orange needed a simple, structured, and highly transparent model, one capable of demonstrating tangible business impact and securing executive sponsorship.
Orange’s ambition was to strengthen operational performance by capturing field insights, reducing day-to-day inefficiencies, and scaling improvements across its international footprint.
To achieve this, the Group needed a structured and transparent model capable of engaging employees, accelerating evaluation, and ensuring that high-value ideas moved quickly from identification to deployment.
To meet this ambition, Orange implemented an employee-driven innovation approach in which local units identify and develop initiatives while central teams facilitate visibility, alignment, and cross-country diffusion.
This model enabled the organization to identify relevant opportunities from the field and accelerate their maturation through a clear, repeatable process.
Yumana supported Orange by designing the program’s governance, defining the evaluation and deployment workflows, and deploying the innovation management platform used across countries. The solution equipped teams with the tools, data structure, and workflows required to evaluate ideas consistently, coordinate collaboration, and track impact at Group level.
Over eight years, the IDCLIC / Oz program became a cornerstone of Orange’s operational performance, recognized globally as a benchmark in employee-driven innovation.
submitted
(10% implementation rate - industry-leading)
(35% adoption across the workforce)
to evaluate and accelerate ideas
across operations, customer service, and technical domains
Orange successfully turned decentralized intelligence into a strategic competitive advantage, delivering massive savings while strengthening engagement and innovation culture across the Group.
“The strength of this approach lies in its simplicity, combined with a high level of organization. The steps are very transparent: submission, review, selection, market study, reward attribution…
Out of the 122,000 ideas collected since the program was created seven years ago, 12,000 have already been implemented. This isn’t nothing. It also contributes to the success of this platform.”
Stéphane Richard
Managing Director
(2011–2022)
Orange Group
The Orange model is built on a robust, transparent process that empowers teams from ideation to implementation.
Ideation and Contribution Evaluation Selection Deployment and Monitoring Recognition This systematic process empowered employees to shape the company’s transformation from within.
Orange leveraged Yumana’s corporate innovation management platform to structure, scale, and measure employee-driven innovation:
Each country and business unit operates autonomously within a unified global framework.
Streamlined idea lifecycle, from submission to deployment, reduces administrative burden.
Integration with Orange’s internal social network enhances visibility and community engagement.
Incentives and badges sustain motivation and participation.
Real-time dashboards monitor savings, implementation rates, and ROI.
Backed by top management and the Transformation Department.
Empowering local teams to act while aligning globally.
KPI dashboards linked innovation efforts to measurable impact.
Emphasis on pragmatic, quickly deployable ideas.
Experts and operational teams worked together to validate and deliver impactful solutions.
Regular rewards and visibility encouraged continuous participation.
This combination of strategic vision and human-centered design made Orange’s innovation engine both scalable and sustainable.
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