How VINCI turned gender balance into a global employee movement
VINCI discovered the key to advancing gender balance: a community-driven platform that empowers employees to lead, share, and scale inclusion across the Group.
VINCI discovered the key to advancing gender balance: a community-driven platform that empowers employees to lead, share, and scale inclusion across the Group.
VINCI operates across five business divisions and over 120 countries. While numerous gender balance initiatives already existed locally, they were fragmented, hard to replicate, and lacked visibility.
The challenge was twofold: to consolidate and scale these efforts while sparking genuine employee engagement across a vast, decentralized organization.
VINCI launched connectHer, a global program designed to centralize, showcase, and multiply the impact of gender balance initiatives.
Yumana played a critical role by providing the digital backbone, methodology, and governance model needed to:
The early results of connectHer demonstrate the power of a community engagement platform to activate employees at scale and turn inclusion into a collective mission. With Yumana’s platform, the program has quickly gained momentum:
identified and shared in just the first three months
engaged in Year One
across entities
from pilot to global rollout
Most importantly, connectHer unlocked a collective sense of ownership: employees across all levels are now directly engaged in driving gender balance, shifting inclusion from an HR-led project to a company-wide movement.
"To bring connectHer to life, we needed a unifying tool.
With Yumana, we now have a platform tailored to our needs, one that centralizes and showcases our initiatives, accelerates their large-scale deployment, and fosters synergy and momentum.
Thanks to this platform, we’ve sparked a collective energy, empowering every employee in the Group to actively drive gender balance."
Juliette Idrac-Augier
HR Communication Manager
VINCI adopts a two-step approach to kick-start the process and ensure strong community engagement:
Experimentation with Key InfluencersGlobal Rollout Across VINCITo sustain engagement at scale, VINCI relied on Yumana’s community engagement platform, whose features were designed to both empower employees and provide HR leaders with measurable impact.
A unified space to showcase and access gender balance projects, ensuring visibility and reuse across all entities.
Features that empower champions to promote initiatives within their teams and communities, accelerating adoption.
Interactive campaigns and challenges to drive employee participation, making inclusion actionable and visible.
Dashboards to track participation, maturity levels, and initiative adoption, helping leaders measure real progress.
A gamified system where employees earn gems for their contributions and redeem them in a digital store, motivating participation and embedding inclusion in VINCI’s culture.
Several enablers ensured the impact and scalability of the connectHer program:
direct involvement of top management and the Executive Committee to build strong legitimacy around the program and long-term strategic anchoring.
a multi-channel strategy with a monthly newsletter in seven languages and direct messaging to keep the community informed and engaged.
participation boosted by gamification techniques and incentives such as funding for associations, training opportunities, and exclusive events.
a well-structured pilot phase leveraged early concrete actions to build momentum and spark engagement from the start.
This combination transformed connectHer into a flagship program for Diversity & Inclusion, embedding gender balance as a shared responsibility across VINCI’s 282,000 employees.
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