L’Oréal elevates global excellence with the Beauty Fast Forward Awards
What began as a simple recognition program has become a system that identifies high-value practices and speeds cross-market learning across 60 countries.
What began as a simple recognition program has become a system that identifies high-value practices and speeds cross-market learning across 60 countries.
As the world leader in beauty, L’Oréal operates in a fast-moving global market where consumer expectations shift constantly and growth depends on the ability to replicate winning initiatives at scale.
The Consumer Products Division needed a centralized, transparent, and unifying mechanism to:
The stakes were high: without a structured approach, strategic initiatives risked remaining local success stories unrecognized, unshared, and unscaled.
To transform Beauty Fast Forward into a true global performance engine, L’Oréal partnered with Yumana to build a phygital, multi-stage program able to engage more than 60 countries with consistent standards and strong governance.
Yumana structured the full journey. From project submission and evaluation to voting, jury phases, and winner promotion, Yumana provides a robust innovation management software capable of managing thousands of initiatives. The platform ensured transparent, criteria-based assessments at country, regional, and global levels, and Yumana’s consulting and customer success teams supported local operations throughout the process.
The ambition was to create a comprehensive and strategic portfolio of high-impact initiatives, elevate global participation in an inspiring competitive format, and build a continuous learning loop between local experimentation and global strategic priorities.
After 8 years of collaboration, the Beauty Fast Forward Awards have become a flagship event for the Consumer Products Division.
engaged annually
representing the division’s best marketing, sales, and sustainability actions
with a standardized 3-phase selection model
celebrated each year and showcased globally
And high-value initiatives shared widely to inspire local strategic plans.
“These awards capture what we do and who we are. We are Beauty Democratizers, on a mission to democratize beauty at its best.
Not just good beauty, the BEST of beauty : that’s cutting edge inclusive and sustainable.
Not just for some people, for ALL people. We set our sights high, because we believe everyone deserves the power of beauty."
Alexis Perakis-Valat
CEO, Consumer Products
Division
A transparent, engaging, and competitive process designed to reveal excellence at scale.
Call for Projects (Country Level)Regional Selection (Cross-Country Benchmarking) Global Jury (Final Awards) Rewarding Excellence
Yumana’s innovation platform supports L’Oréal at every stage:
Clear templates and media upload enhance the quality and comparability of submissions.
Successive voting phases (country → region → global) increase transparency and alignment.
Jurors access all information needed to objectively identify the best initiatives.
Built-in features boost visibility and motivation among teams.
Standardizes processes across 60 participating countries.
Blends digital coordination with global live events.
Several key elements explain the lasting success and scalability of the Beauty Fast Forward Awards:
A clear structure across country, regional, and global levels boosts engagement and fairness.
Country-based catalysts support teams and drive mobilization.
The program activates strong motivational levers, combining social recognition with meaningful rewards to boost participation across all countries.
Yumana’s ideation platform manages thousands of submissions and voting workflows with reliability.
A dedicated Customer Success Manager ensures flawless execution.
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